Vlad was born in Brașov, Romania, and moved to Paris at 19. His background was in maths and physics, but he quickly turned to the creative field — teaching himself graphic design and web development while writing award-winning poetry and directing theatre. Storytelling and imagery became the cornerstone of his creative journey.

In Paris, Vlad studied Cinematography at Université Paris 8, then graduated magna cum laude from the Beaux-Arts de Paris in 2011. He initially made a mark in the contemporary art world, his work featured in international fairs and galleries — but it was in cinema that he found his true calling.

He began his career as an art director at Carnibird, working on visually ambitious commercial films alongside directors including Bertrand Bonello, Terence Neale, Greg Grey, Katia Lewkowicz, Shekhar Kapur, Samir Mallal, Douglas Avery, and Wilfrid Brimo.

This led to an independent career in production design and on-set art direction for cinema and advertising — including work on Maroni II, Black Butterflies, Drone Games, Banger and Yoroï.

Film directing was a natural next step. His years building worlds for other directors gave him a precise visual grammar — one he now applies entirely on his own terms. He has created films for clients like Chanel, Courrèges, and Maison Fragile. His short film BLK Queen WHT Queen — written and co-directed with Arsene F. Gatt — explores duality, femininity, and memory through an experimental visual language.

Today, Vlad is developing original narrative films — stories set in the near future, where the paradigm shifts driven by politics and technology become the terrain of deeply human drama. His background in production design remains central to his approach: every world he builds is conceived from the inside out.

Drawing on his early experience in programming, Vlad is venturing deeper into AI generative engines, crafting images and films where technology becomes a true creative partner. He is developing a slate of original projects — written by him and brought to life entirely through AI — works that blur the line between human vision and machine imagination, and hint at the future of cinematic storytelling.